Reviews. The perception your clients have of you and your business. It's a scary thought that all your hard work and dedication over the years is in the hands of someone else.
Here's what you can do to be sure your business gets the good reviews it deserves and tips for handling those negative ones if they occur.
As Google ranks websites in order of their reviews, they are vital to your business and with so many sites popping up online, such as Yelp, Trip Advisor and Trust Pilot. It is so easy for millions of people to use these sites to leave reviews, and influence a purchase. So, if you want to stay a step ahead of your competitors, you know what you need to do.
As many as 92% of customers read reviews before making an online purchase. With increased business visibility due to social media, it's crucial you make sure that the impact you make on your customers is as translucent as possible.
Positive reviews can turn interested consumers into customers. A study found that 72% of consumers say that positive reviews improve the trustworthiness of a local business. Based on this information, it’s clear that positive feedback can bring customers to your business ready and willing to buy.
It’s essential, to be honest when you're handling your reviews. By removing poor feedback is not only dishonourable but it’s also far more visible than you think. If you do receive a negative review, always acknowledge the comment and offer to fix the issue, the same way you would in person. Consumers will see how attentive you are to the reviewer’s complaints, and you may be able to change their view of your business.
You’ve likely been to restaurants and stores in which they tell you to leave a review online to receive 10% off on your next visit. It's because good reviews welcome new and repeat business. Consider doing the same for your business. Urging customers to leave online reviews can bring more business your way. It may be just what you needed to do to boost your business to the next level of success.